--- description: Review of Mailchimp Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mailchimp | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Mailchimp](/software/111921/mailchimp) # Mailchimp Canonical: https://www.softwareadvice.co.uk/software/111921/mailchimp Page: 1 / 704\ Next: [Next page](https://www.softwareadvice.co.uk/software/111921/mailchimp?page=2) > Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag \& drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis. > > Verdict: Rated **4.5/5** by 17576 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17576 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behavioural Analytics - Behavioural Targeting - Brand Guidelines - CAN-SPAM Compliance - CRM ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [AI Marketing Tools](https://www.softwareadvice.co.uk/directory/4615/ai-marketing-tools/software) - [SMS Marketing Software](https://www.softwareadvice.co.uk/directory/4532/sms-marketing/software) - [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.uk/software/18887/brevo) — 4.6/5 (3413 reviews) 2. [ActiveCampaign](https://www.softwareadvice.co.uk/software/5398/activecampaign) — 4.6/5 (2561 reviews) 3. [MailerLite](https://www.softwareadvice.co.uk/software/100595/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.softwareadvice.co.uk/software/397812/constant-contact) — 4.3/5 (2915 reviews) 5. [Systeme.io](https://www.softwareadvice.co.uk/software/334889/systemeio) — 4.8/5 (2126 reviews) ## Reviews ### "Get going and grow with Mailchimp" — 5.0/5 > **Melanie** | *11 April 2026* | Consumer Services | Recommendation rating: 5.0/10 > > **Pros**: Allows you to be ever-present by scheduling email campaigns and setting up flows that intuit customer behavior based on email opens and clicks > > **Cons**: It is very technical and not beginner-friendly. There are articles on Mailchimp's website to help set it up, but it really is best for more experienced email marketers or if you have support. > > Pricey for what it offers but there is a reliability, name recognition, and extensive features that make it worthwhile. If you want to get serious about email marketing, Mailchimp is the right application for you. ----- ### "We loved Mailchimp\!" — 5.0/5 > **Christina** | *9 March 2026* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: Mailchimp is easy to use and their layout is very user friendly. There are several layout options as you create your email and newsletters. > > **Cons**: The serve is easy to use and tracks data well. For our needs, it was incredibly affordable while bringing able to do a wide range of data tracking about our constituents. > > We had a great experience with Mailchimp\! We did not experience any problems while using them. Any time we had questions about using the system it was easy to use their online support articles. Overall, we were able to maximize this service for our email marketing in our small business. ----- ### "Mailchimp through the years" — 4.0/5 > **Anonymous User** | *3 April 2026* | Design | Recommendation rating: 7.0/10 > > **Pros**: Basically, it's a website that gives you all the tools you need to grow as a professional. I've been using Mailchimp since 2019, and I can say that its wide range of tools has really streamlined my work. > > **Cons**: This is from the perspective of someone who works in the creative industry: I miss when they used more visual elements on their website; it made it easier to navigate the platform. > > I like it because the tools, but the UI could be better. Still liking thought. Hope one day they put illustrations again. ----- ### "Reliable Marketing Tool But some improvement needed" — 5.0/5 > **Adel** | *22 December 2025* | Internet | Recommendation rating: 8.0/10 > > **Pros**: Mailchimp offers solid value, especially for small teams or organizations that need an all‑in‑one marketing platform. The free and lower‑tier plans cover most essential features, though costs can rise quickly as your audience grows. > > **Cons**: The need to upgrade whenever you need to do anything beyond basic. Their customer support is slow to respond to issues. > > Mailchimp is a dependable, well‑designed platform that works especially well for small businesses, nonprofits, and teams that want a simple, effective way to manage email marketing. It’s not perfect—pricing and data management can be pain points—but overall, it delivers strong value and a smooth user experience. ----- ### "Marketing, Customer Service, and Sales Support" — 5.0/5 > **Sherie** | *26 March 2026* | Management Consulting | Recommendation rating: 8.0/10 > > **Pros**: I liked that Mailchimp was very user friendly for first time users. I also received quick and efficient help when I had a question. > > **Cons**: It seemed like some messages didn't reach our customers. I had to try a couple times to get a couple customers set up. > > Overall, it was a good experience and our customers like the new form of communication. We plan to continue to use it. ----- Page: 1 / 704\ Next: [Next page](https://www.softwareadvice.co.uk/software/111921/mailchimp?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/111921/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data